DUTCH VALLEY
This year we were asked to create a new look and feel for Dutch Valley festival.
The event features only Dutch artist and is organised by UDC, the same organisation that does Dance Valley.
We wanted to give the brand a more creative and naïve illustrated feel, as we felt it was a bit stiff before.
The colour orange represents the Dutch, so choosing that made sense. We tried some designs in the colours of our national flag (red, white and blue) but in the end, we decided the orange felt warmer and therefore much cosier.
The event features only Dutch artist and is organised by UDC, the same organisation that does Dance Valley.
We wanted to give the brand a more creative and naïve illustrated feel, as we felt it was a bit stiff before.
The colour orange represents the Dutch, so choosing that made sense. We tried some designs in the colours of our national flag (red, white and blue) but in the end, we decided the orange felt warmer and therefore much cosier.
Below the first logo studies and the final social media expressions and posters.
